The design journey started with capturing the initial concept and the original resolution; the branding process, tone-setting, and overall spatial planning are closely interlinked. Only by embodying a consistent and comprehensive brand essence can a brand resonate with people's lives in the bustling market with the same frequency, like a friend integrating into their lives.
'Burnt' is not just a brand; it's a unique blend of modesty, introspection, and a passion for cooking. It's a sincere approach to life from three young individuals who challenge and reimagine conventional wisdom. They believe in the synergy between relaxation and vitality, premium quality and leisure. They understand that the relationship between immediacy and quality isn't contradictory but requires creative blending.
Our spatial vocabulary at 'Burnt' is defined by a 'subtle contrast'. We use charcoal grey and earthy brick tones to provide a stable backdrop, accentuating the grill's fiery red. The juxtaposition of galvanised steel and stainless steel against the warmth of birch wood creates a unique visual appeal.
Sincerity is the commitment to carefully selected ingredients, handcrafted techniques, freshly baked goods, and low-sodium healthiness. It's the complete openness of the folding doors, the relaxed spontaneity, and the surrounding simplicity and warmth.
According to the urban rhythm, Burnt offers fixed dining and operates on the concept of a 'rest stop' and 'transit hub,' making its space multifaceted. It efficiently replenishes energy during the day and alternates between intense and relaxed tones at night. The designer combines storefront visuals, ceremonial touches, brand image conveyance, diverse brand appearances, and social interaction elements to construct a space strategy with a clear focus and high flexibility.
We believe that everyone has a dormant volcano within them, waiting for a sincere spark to awaken its hidden energy.